Learn more about the changing relationship between PR pros and journalists at PRSA Rochester's half-day workshop, presented in partnership with St. John Fisher College.

Registration opens at 7:30 am, with the workshop beginning at 8:15. Breakfast and beverages will be provided.

Sessions include:

Meet the Media (8:15-9 a.m.) – hear from local TV, radio and print media on how their news organizations are run and how they like to work with PR practitioners.

•          Veronica Volk, reporter at WXXI
•          Todd Clausen, work/life reporter for Democrat & Chronicle
•          Keegan Trunick, producer at News 8 – WROC-TV
  
  

PR in a Larger Market (9:15-10 a.m.) – John O’Malley, public relations manager at Verizon in the Greater Philadelphia Area will share insights learned from his transition from Rochester to a larger market.

PR vs. Journalism (10:15-11 a.m.) – an entertaining discussion with media & PR professionals on how we can all work better together.

•          Dresden Engle, director of Dresden Public Relations
•          Sarah Blackwell, PR and marketing specialist at Break the Ice Media
•          Megan Mack, Connections producer at WXXI
•          Jane Milliman, editor-in-chief of 585 Publishing