In partnership with St. John Fisher College's Department of Media & Communication, this workshop will feature speakers from the client and agency fields who will cover three main areas of content marketing.

Content marketing team and strategy development 8:00-9:00am with Ben Rand, Conduent, Inc.

Content creation 9:15am-10:15am with Glenn Clark, Clark CSM, and TC Pellett, Initial Here Creative Services

Content marketing measurement 10:30am -11:30am with Sarah Poe and Emily Bliss, Tipping Point Communications

Payment for this event will include all of three sessions, as well as breakfast and refreshments throughout the morning.

The event will take place in Nursing 100 at St. John Fisher College. Please see the campus map here and note the location of parking lot F and building 33.

If you're on social during the event, use #PRSAroc!