For this half-day workshop, we’re bringing together experts to share important info and tips all public relations pros should know when it comes to communicating visually.

Agenda:
7:30 a.m. - 8 a.m. - Registration
8 a.m. - 8:15 a.m. - Welcome
8:15 a.m. - 9 a.m. - Top Trends in Visual Communications
9 a.m. - 10 a.m. - Dos & Don'ts of Video
10 a.m. - 11 a.m. - How to Communicate More Visually

Top Trends in Visual Communications - What you need to know about augmented/virtual reality, 4K resolution, micro-storylines - and more!
Panelists:
Aimee J. Lewis - Founder, Aimee Lewis PR & Marketing 
Mike McDougall - President, McDougall Communications

Dos & Don'ts of Video - What benefits and challenges do PR pros face when using video? If you're a video newbie, we'll even include basics about equipment, shooting and editing.
Panelists:
Pete Wayner - Content Manager, Dixon Schwabl
Todd Clausen - Content Marketing Manager, Tipping Point Communications

How to Communicate More Visually - Tips for PR professionals who want to switch from copy-heavy pieces to more visual communications. What tools are available for the non-visual communicator? Which design tips should every PR pro have in their back pocket?
Panelists:
Dave Tyler - Social Media Director, Rochester Institute of Technology
Erika Gruszewski - Health Research Analyst, Excellus BlueCross BlueShield
Kara Austin - Design Manager, University of Rochester Medical Center Communications 
Maherly Schaeffer - Advancement Communications Specialist, St. John Fisher College

The workshop will be held at the COP Conference Room on the second floor of the Campus Center at St. John Fisher College. 

We recommend parking in Lot I, and then entering Haffey Hall (Building 10) or the Donald Bain Campus Center (Building 10A)--the buildings merge into one inside. In the middle (where the buildings meet), there is a large staircase. Walk up the staircase. Turn right and turn right again. Then, turn left and walk down the longish hall. At the end is the COP Conference Room.

A light breakfast will be provided.