PRSA Rochester, we listened to your feedback and we are excited to offer a morning program focused on metrics and measurement! Listen, engage, and learn from some of our area’s best and brightest “masters of metrics.” We’ve assembled panelists who will cover best practice measurement methods for social media, media relations, employee engagement, digital analytics and more. Our panelists will also take questions from the audience. A light breakfast is included in the programming fee. Capacity is limited so please reserve your spot today!

Panelists: 

• Jenna Kempie, Social Marketing Manager, Digital Marketing & Communications at Xerox Corporation
• Michelle Spinnler, Senior Manager of Social Media at Partners + Napier
• Brian Piper, Director of Content Strategy & Assessment at the University of Rochester
• Logan Utsman, Insights & Analytics Consultant at Text100