Join the PRSA Diversity Committee on Thursday, May 26 at 2 p.m. ET for the FREE Webinar, "The New America: Redefining General Market."

Asian Americans showed the most significant population gain in the 2010 Census. The population grew 31.5% from 2000, faster than any other ethnic group, more than the growth among the Latino population, with 27.8%.

The fast growing Asian American market is filled with complexity and diversity. Not one size nor one language fits all. Part of the challenge in serving the needs of this diverse population is to fully appreciate the differences and nuances of each ethnic group, and to overcome the desire to simplify outreach and communications by a singular approach or as is often the case, determine the task too complex and resource-intensive to consider at all.

Joni Byun, senior vice president, Nakatomi & Associates, will explain how:

• Asian Americans and diverse populations are becoming prominent in general market.
• Asian Americans are emerging as trend setters for food, dancing, fashion reality shows and even YouTube sensations.
• Reaching this market segment taps into $600 Billion in buying power.
• And more!

Joni Byun is senior vice president of Nakatomi & Associates (N&A), a communications firm that develops strategic initiatives addressing health, education and environmental issues. She has led major national communications initiatives promoting access, equity and education with an emphasis on health, environmental, economic, and social justice issues. Joni believes in the power of communications to educate, motivate, and transform lives and communities. Her work is guided by a commitment to social responsibility and the value she places in building equity for underserved communities.

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/783381886