Career changes can be scary, but at this luncheon program, we’ll probably learn how it’s as easy as Abracadabra! to move from journalism to public relations. Come for the candy apples, stay for the eyebrow-raising insights these former news people will provide. Warning: No one will be seated during the gasp-inducing discussion of assignment editors!

Join us to learn about news media tricks and treats from three local pros who are accomplished on both sides of the creaky door, moderated by Jeff Halik, APR:

Wendy Boyce
Assistant Public Relations Director
Highland Hospital
Formerly: Executive Producer, News 8 Rochester

Bob Finnerty
Associate Vice President of University Communications
Rochester Institute of Technology
Formerly: Metro Editor, Democrat and Chronicle

Charla Kucko, APR
Senior Counselor
McDougall Communications
Formerly: Reporter and Anchor, WHAM-TV 13

Please email Bobbi Lonobile with any dietary requests.