The PRSA chapter, district and national award season has begun and communications professionals are preparing entries to showcase some of the most exciting work done over what has been a most challenging and interesting year.

Learn about best practices in developing award entries – from extensive programming entries to single tactics – from Michael McDougall, who brings more than 20-years-experience preparing successful winning entries and judging national communications awards.

Participants will learn

• Strategies to more than meet entry requirements
• How to avoid cringe-worthy examples (that make judges wince…)
• How to structure entries based on program requirements
• Ideas that can make a program or project shine, especially with digital submissions

The webinar is free and open to PRSA Rochester members, as well as local representatives from agencies, non-profits, higher education and corporations. Registration is required in advance and participants will receive a Zoom meeting link as confirmation. 

About Mike McDougall

Mike is a long-time member of PRSA and PRSA Rochester serving as a chapter, district and national board leader. Recognized for contributions to the communications profession, he is both a distinguished APR and PRSA Fellow through successful and highly regarded professional work, mentoring of new PR practitioners and extensive community service. Mike has presented numerous workshops and webinars on various aspects of PR tactics locally and nationally. He is the president and founder of McDougall Communications, based in Rochester, N.Y., with an international clientele. The award-winning company has numerous Silver Anvil and PRISM statuettes, among others, to its credit.