Want to elevate your social media campaigns? Want some pro tips on how to improve social metrics, traffic, and exposure on social platforms by using a simple filter or lens with only a portion of your annual ad campaign budget? Then you don’t want to miss the next PRSA workshop with experts from Optic Sky.

Learn how to effectively integrate augmented reality into your campaigns using social AR. Proven to be both extremely popular and effective, AR is quickly becoming a crucial part of social media marketing budgets.

Get first-hand advice from industry experts developing this technology and discover tips for integrating social AR into a multichannel brand and advertising campaigns (and pitfalls to avoid.) Not sure where to start? This customized workshop is a great place. Optic Sky will guide you through the pros and cons of Web AR, App AR, Snapchat AR, Instagram AR, and Facebook AR – and when to use each. Optic Sky will answer the question, “How can this technology be applied to my particular business?”

Program Speakers from Optic Sky:

Aaron Gordon – CEO & Founder

At the age of 22, Aaron Gordon founded Optic Sky and since 2014, has built the leading commercial production studio and digital experience agency in Western NY. As a drummer, Aaron believes there’s rhythm, flow, and momentum to everything and that it can be harnessed to guide insights and creativity, and when it comes to business, that is no different. His energy & leadership at Optic Sky has resulted in a global, in-house multidisciplinary team that is the beating heart of this storytelling machine, taking on partnerships with major clients like Zillow, Zeplin, Google, Amazon, and Snapchat.

Cam Czadzeck – Head of Digital Experiences

If you want to design an immersive experience for your audience but are unsure exactly how to go about it, Cam is your person. At Optic Sky, we produce digital experiences under Cam’s direction, with his pick of the ideal Optic Sky creatives to do so. Cam’s expertise will guide you in using technology and art to immerse audiences in worlds that extend beyond the reality just in front of them.

Emily Haldeman – Emerging Tech Production Lead

From interactive installations to AR/VR and virtual production to hyperreality, Emily pushes the boundaries of digital experiences using game technology and storytelling at Optic Sky. As a hobby circus performer, Emily is a big advocate for the importance of play and injects that energy into her work on every single project.

Tim Stringer – Lead Developer

Ever since he was young, Tim has longed to be immersed in worlds he could only access through the screen. Now he gets to bring those elements into the world for our partners. Tim seamlessly melds customer requirements with the inevitable joy that end users must experience when developing cross-channel digital experiences.  Aside from guiding every AR & XR project that passes through Optic Sky, Tim Stringer is the catalyst behind partner needs, team management, and software development. Just recently, he and Emily led the build-out, operations, and software integration of a 20 ft high x 53 ft wide x 32 ft deep LED volume made up of nearly 1,300, +2.3 pixel-pitch panels for narrative, film, and TV virtual production.