Gear up for a fresh start and sharpen your skills as you head Back to School with PRSA Rochester! 

PRSA Rochester, a vibrant community of 120+ members, invites both seasoned pros and those new to the field to kick off the fall season with a new learning experience.

Join your fellow PRSA members for a study session like no other, where we'll review the benefits of your membership, and learn the latest in AI from Aki Technologies’ Account Executive of Travel & Tourism, Matt Rocha. September also marks Ethics Month, so we're excited to share the newest tools to help you ace this rapidly changing landscape.

If you've joined our community since March 2020, this is the perfect opportunity to connect and learn. Don’t miss out on this opportunity to boost your knowledge, expand your network, and kick off the season with enthusiasm!

About Matt:

Matt Rocha is a Travel & Tourism Account Executive at Aki Technologies. He orchestrates digital media campaigns for destinations across the country, is pursuing a Travel Marketing Professional (TMP) certification through Southeast Tourism Society, and is a key member of Aki's GenAI adoption committee. From strategy, planning, and creative development, all the way through activation and measurement, Rocha and his team at Aki are here to help!

About Aki Technologies: 

Aki Technologies empowers destinations to target consumers in pivotal moments using personalized advertising. With four personalization patents, Aki's award-winning technology dynamically tailors ads in the moment based on region, weather, buying preferences, and other historical and present factors. This ensures a more relevant ad experience that drives stronger campaign results. Learn how Aki's personalized mobile, CTV, DOOH, and Content Creator campaigns help destinations like Orlando, Reno-Tahoe, West Virginia, and the Adirondacks reach their marketing goals on their website.

Please email [email protected] if you have a need for any accommodations. Click here to view our payment policy.