When Cleveland Clinic introduced its first near-total face transplant patient to the world, it was not only a riveting medical story, the patient became an inspiration to women victims of domestic violence.

All at once, this case demanded that communicators take into account patient safety, medical ethics and public perception across the globe—along with special ethical challenges introduced by worldwide media and a variety of other critics.

Hear straight from guest speaker Eileen Sheil, who is executive director of Corporate Communications at Cleveland Clinic.