There are several registration options for conference participants. Please note that if you are a PRSA member, but not a Rochester chapter member, please register as "guest" and select the district pricing options to receive the member costs. Options include:

• Select a half-day training ONLY (Thursday, Sept. 18)
• Register for the full-day conference ONLY (Friday, Sept. 19)
• Attend one of the keynote speakers’ presentations ONLY (Friday, Sept. 19)—either in the morning or in the afternoon at lunch
• OR, take advantage of a package rate if you select both a half-day training and the full day conference the following day.
  
  

Participants can register for these individual programs through an a la carte menu. 

Important Location Note (DIrections to both locations can be found here):

• September 18 half-day trainings will take place at the Rochester Institute of Technology campus in its Louise Slaughter Hall
• September 19 conference will take place at the RIT Inn and Conference Center
  
  

Members of PRSA Rochester should select "Member" pricing at checkout. If you are a PRSA member, but not part of the Rochester chapter, please select the "District Member" pricing option. 

HALF-DAY TRAININGS (September 18)

12-12:30 Check-in, 12:30-5 p.m. Training

Participants can choose one of five half-day trainings as part of the conference. All take place on the Rochester Institute of Technology campus in its Louise Slaughter Hall, a meeting site at the university. Parking is available in an adjacent lot. Upon registration, guests will receive a temporary parking pass, campus map and directions to the lot and building.

These sessions are open to PR, marketing, and communications professionals with at least three-to-five years experience or more. Students who are in graduate or doctoral programs will also be considered. Refreshments will be served during a break in the trainings for all guests

• Members: 50$
• Non-Members: $75
  
  

SEPTEMBER 19 - FULL DAY CONFERENCE WORKSHOPS (September 19)

7:30 – 8 Check-in; 8 a.m. – 4:30 p.m. Conference

The traditional conference takes place at the RIT Inn and Conference Center on W. Henrietta Rd. for a full day of morning and afternoon workshops. There will be two keynote presenters, one on the morning and another during a sit-down lunch at mid-day. Participants will be able to choose from nearly 20, hour-long workshops on social, traditional and digital media. New this year: informal “un-conferencing” sessions (facilitator lead discussions on various PR topics).

• Members: $125
• Non-Members: $150
• Students-PRSSA: $50
• Students-Non-PRSSA: $60

CONFERENCE LITE (September 19)

Participants can also register for just one of the keynote presentations, rather than the full day conference. Join attendees for a Continental Breakfast and Michael Smart’s opening keynote address or drop by for lunch and hear Deirdre Breakenridge.

Morning Keynote Only                 

• Members: $25          
• Non-Members: $35 
  
  

Luncheon and Keynote Only       

• Members: $50          
• Non-Members: $65 
  
  

FULL CONFERENCE PACKAGE (Septmeber 18 and 19)

(Includes one half-day training and the full day workshops, plus both keynotes, continental breakfast and served lunch)

EARLY BIRD Now to July 19

• Members: $155
• Non-Member: $205
  
  

REGULAR PRICING July 20 to September 15**

• Members: $175
• Non-Members: $225