Past PRism award winners will offer tips for snagging top awards at a free brown bag discussion at noon on Feb. 24 at the United Way. Bring your lunch and your questions, and learn about what it takes to earn this recognition.

Hear from organizations who’ve earned “Best in Show” PRism recognitions, smaller nonprofits and groups who consistently take home an armful of awards.

Panelists include:

• Ruth Harper, Girl Scouts of WNY
• Erin O'Connor, Roberts Communications
• Michelle Cometa, Rochester Institute of Technology
• Mike Kennerknecht, Tipping Point Communications

Rochester’s Prism Awards recognize complete public relations programs and tactical elements incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in public relations to be considered for a PRism Award.

Click here to learn more about the 2015 PRism Awards.