Whether you work in PR, social media, advertising or marketing in a corporate, agency, or non-profit environment--measuring our campaigns and their results effectively is vital for us all.

At this half-day workshop, attendees will learn about specific tools they can use to measure, as well as learn about real-world use cases. They’ll also be able to receive actionable advice they can take back and immediately start implementing in their own jobs.

Breakfast and beverages (coffee, tea, juice) are included in your ticket price.

Hear from:

Beth LaPierre, Vice President of Marketing, Adventive, Adjunct Professor of Web Analytics, St. John Fisher College

Craig Troskosky, Research Director, Edelman Berland

Jon Alhart, Director of Social & Digital Media, Dixon Schawbl