A commercial that cracks you up, an ad that leaves you awestruck, a clever tradeshow that stops traffic, a motivating direct mail piece…when you see great work, do you ever wonder what inspired the creative team behind it? What other ideas were on the table? Why did that one rise to the top? What would they do differently the next time? Learn about the creative brilliance behind the 2015 PRisms Best in Show Award winners in the corporate and the non-profit categories.

Join us at Mario's at noon on Tuesday, August 18, where penne abruzzi will be served (penne, grilled vegetables in a traditional light tomato, garlic and basil sauce). You will hear from the award-winning teams behind Martino Flynn’s “Detangling Like a Pro” integrated campaign with ShowSheen and the “Take Flight: The Return to Normandy” National War Plane Museum campaign created by McDougall Communications.

• Martino Flynn, LLC took home the corporate Best in Show honor for their “Detangling Like a Pro” integrated campaign. The campaign helped change consumer perception and increase consumer trial of ShowSheen, a specialty horse coat product produced by W.F. Young. The campaign included a “Watch the Pros Ride” sweepstakes, and used the 40^th anniversary of ShowSheen as a proof point of the product’s effectiveness. Point of sale, social media, and digital and traditional advertising were used. The result—more than 7,700 entries into the sweepstakes and year over year sales increase for the ShowSheen brand.

• McDougall Communications was awarded the non-profit Best in Show award for their National War Plane Museum event – Take Flight: The Return to Normandy. The campaign helped secure nearly $200,000 in funding to allow the plane and its crew to represent the U.S. during 70^th Anniversary commemorations in France. Over the course of four months, the team’s work resulted in feature coverage from national news outlets such as New York Times, NBC Nightly News, CBS Evening News, Fox News Channel, BBC, and the Associated Press.